Our Services
Digital & Social Media
Our dedicated personnel stay up to date on the latest social media trends. Communique offers a wide range of digital media services, including social engagement, content strategy, digital design, planning and analytics, community management, and online advertising.
Education & Outreach
Communique specializes in unique educational experiences, including electronic and print publications, continuing medical education for health professionals, seminars, and training. Contact us for your customized education program.
Strategic Communication
Communique has been cultivating healthy ideas for more than 40 years. By reaching key groups — like health professionals, researchers, and reporters — we can affect not only the healthy eating habits (and purchasing decisions) of Americans but also the perception they may hold about agriculture and food.
Our Work
FoodFluence
At FoodFluence, an invitation-only conference for the top U.S. media dietitians, Communique represented SNI Global, alongside co-sponsors Kellanova and Bayer, to organize and lead an engaging, interactive workshop on communicating complex nutrition topics. Using humor and improv, the session offered a fresh approach to addressing common myths surrounding soy, agriculture, and food production.
Participants explored how to more effectively communicate controversial issues, from GMOs and pesticides to processing and breast cancer, drawing on scientific evidence to challenge assumptions and foster more productive conversations. In small groups, attendees applied these insights through skits, blending science with storytelling to practice countering misinformation in memorable ways.
The session extended its reach well beyond the event, generating more than 350 million potential impressions in traditional media and over 760,000 on social platforms.
Peer Reviewed Manuscripts
Communique led the communications strategy for two peer-reviewed manuscripts on seed oils, translating complex science into compelling, far-reaching communications. We executed a two-phase media strategy, first targeting trade outlets across the health and food sectors, followed by a broader push to national and lifestyle media, supported by a national wire release. This effort generated 1.14 billion total impressions across 32 articles, with coverage spanning top-tier outlets such as WebMD, Health, Food & Wine, New York Post, and Men’s Health, as well as influential podcasts and trade publications.
An integrated paid and owned media strategy further amplified impact, including a high-performing Today’s Dietitian newsletter, custom content with Good Housekeeping, and a targeted Google Ads campaign that drove more than 31,000 clicks, exceeding industry benchmarks and demonstrating strong audience demand for credible, science-based information.
Building on this momentum, Communique supported the release of a second manuscript in Nutrition Today, reinforcing the health benefits of seed oils and addressing common misconceptions. This phase generated an additional 691 million impressions across 32 articles, with coverage in major outlets such as Business Insider, U.S. News & World Report, and CBC News, alongside key industry trades. These efforts elevated evidence-based messaging in a highly visible and often misunderstood topic area.
The Bean Institute
An independent contractor began developing the Bean Institute, but the scope of the project quickly outpaced what one person could manage. When he stepped away, the Bean Institute existed only as a partially built website and an incomplete brand.
Communique stepped in to bring the vision to life.
Since then, we have transformed the Bean Institute into a recognized and trusted brand among health professionals and bean enthusiasts alike. What began as a fragmented effort is now a thriving digital presence. The website attracts hundreds of thousands of unique visitors annually — an impressive milestone for a specialized culinary niche.
To support that growth, we expanded across multiple channels, including social media and an e-newsletter, which have seen consistent and exponential growth over time.
More recently, we launched a TikTok channel and a print publication, extending the brand’s reach into new platforms and audiences while maintaining strong momentum.
Today, the Bean Institute is a trusted source of information reaching a steadily growing audience. The message about beans and their health benefits is reaching more people than ever before.